Shining a light on the power of immigrants.

Why this project?

. As a designer, I enjoy keeping a list of things that I would love to redesign and immigration is one of them. 

. Although it's impossible for an individual to redesign the whole immigration system, I decided to create a website from scratch and build a platform for immigrants to communicate their struggles in a way that others can understand by using my background in design and research. 

. In two years, I have interviewed over 30 individuals, put together an exhibition with 100 immigrants and first-generation Americans to raise money for ACLU and spoken at more than 10 events to spread awareness of the struggles immigrants face.

Background

To spread a sense of empathy, an understanding of where immigrants are coming from and what they hope to achieve.

The United States has long been a haven for the creative. Every year, thousands of artists come here from all corners of the globe to test their mettle and see if they can achieve their dreams in a new and unfamiliar land. Some are searching for new experiences, others opportunities, and some still are seeking the challenge of starting a whole new life.

When I first started Bright Side two years ago, I simply wanted to highlight stories of immigrant artists who were making a difference in America. However, as I interviewed more and more of these beautiful, radiant, kick-ass creatives, I discovered that many of them have had to overcome similar challenges. 

I realized that most people only saw the success of these superstars, without understanding the trials they went through to get to where they are. I wanted to give U.S. citizens a glimpse into what it truly means to be an immigrant these days, but in a brief and eye-catching way.

The Outcome

From Immigrants: Love Letters to the US

With anti-immigrant sentiment on the rise in the United States, we believe there has never been a more important time to share this message.

 

That’s why I teamed up with Pilar Torcal, a stellar Brooklyn-based illustrator from Barcelona, to produce a set of illustrations, each one telling a different side of the immigrant experience.

After finalizing the illustrations, we printed them as individual cards and left them in mailboxes, coffee shops, and everywhere else we can stuff a card, all in order to reach everyday people.

 

I decided to call the project “From immigrants,” because think of each one as its own love letter to the people of the United States, from immigrants.

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